Fan Of The Match
People are really into football. No, like really into it.
So what's the biggest, boldest, most all-American way of portraying this? What about creating a reel for EVERY MATCH DAY of the World Cup?
To activate Lay's World Cup 2026 competition, we championed a diverse array of ✨fans✨ — from outright nutcases to people with genuinely sentimental stories, they were rewarded for their national team devotion with the ultimate prize; seeing their country perform on the world's biggest stage.
A truly relentless content push, solidifying Lay's presence at the summer tournament.
Creatively, I oversaw everything from fan selection & scripting their back stories to MGFX and edits.
And no, I'm not using up my entire Wix video hosting allowance to post all 42.
