Fan Of The Match

IG Reels

 

​People are really into football. No, like really into it.

So what's the biggest, boldest, most all-American way of portraying this? What about creating a reel for EVERY MATCH DAY of the World Cup?

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To activate Lay's World Cup 2026 competition, we championed a diverse array of fans. From diehard eccentrics to people with genuinely sentimental motives, we told multiple stories of devotion by offering them the ultimate prize; seeing their country perform on the world's biggest stage.

 

A truly relentless content push, solidifying Lay's presence at the summer tournament.

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Creative oversight of everything from fan selection & scripting their back stories to MGFX and edits.

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