Lay's Fan Of The Match

IG Reels

 

Lay's wanted to have the biggest presence at the biggest show on earth - Fifa World Cup '26.

So we came through with the most all-American, all-out way of doing so. A reel for every match day. Mad.

Championing a diverse array of fans, from diehard eccentrics to people with genuinely sentimental backstories, we painted a picture of pure devotion, heroing their stories for the ultimate prize; seeing their country perform on the world's stage.

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A truly relentless content push, solidifying Lay's as the World Cup's fan-first crisps brand.

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Creative oversight of fan selection, scripting backstories, MGFX and edits.

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