What does he do?
Makes money grow on trees for testicular cancer charities. Launches outdoor brands' repair offerings with zero budget. Gets foreign non-actors to act for Twitch. And loads more feats over the past 10 years working as a hybrid creative/copywriter across TV, social, radio, digital, print, CRM, experiential et-bloody-cetera.
Oh yeah? How?
Mainly by paying attention to anything but ads (that cliché campaign mag article stole this from me.)
Then applying what's been gleaned to concepts for social, scriptwriting, headlines, deck building, snappy edit ideas, #cultural collab ideas, influencery things and even entire brand TOV toolkits.
Cool, where abouts?
Here, here, here & here. And here.
And outside of work, he enjoys...
Watching comedy, doing cooking, Arsenal FC, Nike Airmax 95s, Barbering, Gym, DJing, Furniture restoration, Plants, Glastonbury, Toby Carvery.
Sweet. How do I get some of this?
And does he have both in, and out of snorkel headshots?
Apparently so!
