Morning Legends

TVC • Social • Digital • Packaging

 

Nescafé wanted to do a 'names on jars' campaign. We told them Coke had literally just done that, and they could do better, anyway.

So 'Morning Personalities' was born.

 

The idea was so well-received that they slung cash at it to turn it into C4 breakfast idents, brought to life with the help of director duo Big Red Button.

 

TLDR; A simple packaging brief became a 360° campaign including TVCs, online video and social activations.