MASA Tacos 

Brand positioning • tov development 

DISCIPLES OF FLAVOUR

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MASA started life with two Brits discovering ‘MASA’ in Mexico; a dough technique that uses corn for authentic tortillas.

 

They returned home, flipped a corn husk on its side, put an iris in the middle and their logo was born.

 

They then asked me how we could combine their logo and back story in a way that checks out, and makes their food even tastier. 

 

I said “It sounds like you had a culinary awakening. That works with the eye. And it’s an all-seeing eye. And Mexico is a place of worship, plus you basically went on a pilgrimage. Therefore, your brand positioning is “Disciples of Flavour”, and here are some examples of how a playful TOV can roll out across merch, truck, socials and your eventual Michelin press release ”

 

Thanks to this, I'm now owed birria for eternity. 👹